s888 live Privacy Policy —
How We Protect Your Data

1. Who We Are and How to Contact Us

This Privacy Policy is issued by s888 live ("s888 live", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at s888live.app. s888 live is the data controller responsible for the personal data of all registered players in Pakistan.

If you have any questions about this Privacy Policy, how your personal data is processed, or how to exercise your data rights as an s888 live player, please contact our Privacy and Data Protection team using the contact details set out in Section 13 of this Policy.

This Privacy Policy applies to all personal data collected in connection with your use of the s888 live platform — including account registration, PKR deposits and withdrawals, game activity, customer support interactions, and your use of the s888 live website and mobile browser interface.

2. Personal Data We Collect

s888 live collects personal data about you from a number of sources in the course of operating your account and providing our services. The categories of personal data we collect are set out in the table below.

2.1 Data We Do Not Collect

s888 live does not collect or store full payment card numbers or full bank account numbers — only masked identifiers are retained for withdrawal processing. We do not collect biometric data, health or medical data, or any data categorised as "special category" data under applicable data protection law.

2.2 Data Provided by Third Parties

s888 live may receive data about you from third-party KYC verification providers engaged to verify your identity in accordance with our anti-money laundering obligations. This data is limited to identity confirmation outputs and does not include the storage of your raw document images by s888 live beyond the period required by regulatory retention obligations.

3. How We Use Your Personal Data

s888 live uses your personal data for the following purposes:

3.1 Account Operation and Service Delivery

Your identity, contact, and financial data are used to create and maintain your s888 live account; process PKR deposits and withdrawals via Easypaisa, JazzCash, HBL, Raast, and other supported Pakistan payment methods; enable access to all platform products including jackpot slots, live casino, PSL cricket betting, and Cockfighting; and provide English-language customer support.

3.2 Identity Verification and Fraud Prevention

s888 live uses your identity and KYC document data to verify that you are who you say you are, that you meet the 18+ age requirement, and that you are not subject to any account restriction or self-exclusion order. We also use technical and activity data to detect and prevent fraudulent transactions, account takeovers, bonus abuse, and money laundering activity on the platform.

3.3 Responsible Gaming

s888 live analyses account activity data — including PKR deposit frequency and amounts, bet sizing patterns, session duration, and game history — to identify potential indicators of problem gambling behaviour. Where such indicators are detected, s888 live may take proactive steps including displaying responsible gaming messages, suggesting tool usage, or contacting the player directly to offer support. This processing is a core part of s888 live's responsible gaming obligations.

3.4 Legal and Regulatory Compliance

s888 live is required by applicable regulations to retain certain financial and identity records for defined periods, to report certain transactions and activities to regulatory authorities, and to conduct ongoing monitoring of accounts for anti-money laundering compliance purposes. Your data is processed to meet these obligations.

3.5 Platform Improvement

Aggregated and anonymised usage data is used to analyse platform performance, identify technical issues, improve the user experience for Pakistan players, and inform decisions about new features, games, and payment method integrations. This analysis does not use individually identifiable data.

3.6 Marketing Communications

Where you have given your consent to receive marketing communications from s888 live, your contact data is used to send you information about promotions, new games, PSL betting offers, jackpot slot tournaments, and other s888 live platform news. You may withdraw your marketing consent at any time — see Section 11 for details.

4. Legal Basis for Processing

s888 live processes your personal data on the following legal bases:

• Contract performance: Processing your identity, contact, financial, and account activity data is necessary to perform our contract with you — namely to operate your s888 live account, process PKR transactions, and provide access to platform products;
• Legal obligation: Processing of identity, KYC document, and financial transaction data to meet anti-money laundering, age verification, and regulatory reporting obligations;
• Legitimate interests: Processing of technical data, fraud detection data, and anonymised usage analytics where our legitimate interest in security, fraud prevention, and platform improvement outweighs any privacy impact on you;
• Consent: Processing of your contact data for marketing communications, and the setting of non-essential cookies — in each case only where you have given prior consent, which you may withdraw at any time.

5. Data Sharing and Third Parties

5.1 Who We Share Data With

s888 live does not sell your personal data. We share personal data only with the following categories of third parties, and only to the extent necessary for the stated purpose:

• Payment processors: Easypaisa, JazzCash, SadaPay, Raast, HBL, UBL, MCB Bank, Bank Alfalah, Meezan Bank, Visa/Mastercard — to process your PKR deposits and withdrawals;
• KYC verification providers: Third-party identity verification services used to confirm your identity and age in compliance with our regulatory obligations;
• Game providers: JILI, PG Soft, Pragmatic Play, Evolution Gaming, SA Gaming, and other licensed game studios — to enable access to their games on the s888 live platform. Game providers receive only the data necessary to operate the game session;
• Technology and infrastructure providers: Cloud hosting, security, and customer support platform providers operating under data processing agreements with s888 live;
• Regulatory and law enforcement authorities: Where disclosure is required by applicable law, a valid court order, or regulatory directive.

5.2 No Sale of Data

s888 live will never sell, rent, or otherwise provide your personal data to third-party advertisers, data brokers, or list aggregators for their own commercial or marketing purposes. This prohibition applies regardless of the commercial value of the data or the identity of the proposed buyer.

6. Data Security

s888 live implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include:

• 256-bit SSL/TLS encryption on all data transmission between your device and our servers;
• Encrypted storage of all personally identifiable account data at rest;
• Strict internal access controls — only s888 live staff with a legitimate operational need can access your personal data, and access is logged and audited;
• Two-factor authentication available for all s888 live player accounts via Pakistan mobile SMS;
• Automated security monitoring for unusual login patterns, data access anomalies, and potential breach indicators;
• Regular security assessments and penetration testing of the s888 live platform infrastructure.

Despite these measures, no internet-based system is completely immune to security risks. You play an important role in keeping your account secure by using a strong unique password, enabling two-factor authentication, and never sharing your s888 live login credentials with any third party.

7. Data Retention

s888 live retains your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or regulation. The principal retention periods that apply to s888 live player data are:

After the applicable retention period expires, your personal data is securely deleted or irreversibly anonymised. Anonymised data — which can no longer be linked back to you as an individual — may be retained for statistical analysis and platform improvement purposes indefinitely.

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files stored on your device when you visit the s888 live website. They help the platform function correctly, remember your session, and provide a consistent experience across pages.

8.2 Cookies Used by s888 live

• Essential cookies: Required for the s888 live platform to function. These cookies maintain your login session, remember your account preferences, and enable secure PKR transactions. They cannot be disabled without breaking core platform functionality;
• Functional cookies: Remember your language preference (English), display settings, and responsible gaming tool configurations (e.g., your deposit limit settings);
• Analytics cookies: With your consent, we use anonymised analytics to understand how Pakistan players use the platform — which game categories are most popular, which pages load slowly, and where the user journey can be improved. This data is aggregated and never linked to your individual account;
• Security cookies: Used by our fraud detection systems to identify unusual access patterns and protect your account from unauthorised login attempts.

8.3 Managing Cookies

You can manage non-essential cookies through your browser settings at any time. Most modern browsers on Pakistan mobile devices and desktop operating systems allow you to block third-party cookies, clear existing cookies, and receive notifications when new cookies are set. Please note that blocking essential cookies will prevent you from logging in to your s888 live account.

9. Your Data Rights

As an s888 live player in Pakistan, you have the following rights in relation to your personal data held by s888 live. You can exercise any of these rights by contacting our support team using the details in Section 13.

• Right of Access: You have the right to request a copy of all personal data s888 live holds about you. We will provide this in a clear, readable format within 30 days of your verified request;
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most account information directly within your s888 live account settings;
• Right to Erasure: Subject to our legal retention obligations (particularly anti-money laundering record-keeping requirements), you have the right to request that s888 live delete your personal data. Account closure does not automatically trigger immediate data deletion due to regulatory retention requirements;
• Right to Restrict Processing: In certain circumstances, you have the right to request that s888 live restrict the processing of your personal data — for example, while a dispute about the accuracy of your data is being resolved;
• Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format so that it can be transferred to another service provider;
• Right to Object: You have the right to object to the processing of your data for marketing purposes at any time. You also have the right to object to processing based on legitimate interests, though s888 live may override this objection where it has compelling grounds;
• Right to Withdraw Consent: Where processing is based on your consent — including marketing emails and non-essential cookies — you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.

s888 live will respond to all data rights requests within 30 calendar days. If your request is complex or involves a large volume of data, we will notify you within 30 days and explain if we need a further extension, which in any case will not exceed 60 additional days.

10. Children's Privacy

The s888 live platform is strictly for adults aged 18 years and above. s888 live does not knowingly collect personal data from any person under the age of 18. If we become aware that personal data has been collected from a person under 18 — whether through a false date of birth declaration at registration or any other means — we will immediately close the account, delete the associated personal data, and return any real-money PKR balance to the originating payment method where technically possible.

If you are a parent or guardian and believe that a person under 18 in your care has registered with s888 live, please contact us immediately at [email protected] with details of the account. We will act on verified reports promptly.

11. Marketing Communications

11.1 Consent-Based Marketing

s888 live will only send you promotional emails, SMS notifications about bonus offers, jackpot slot tournaments, PSL betting promotions, or other marketing materials if you have given your explicit consent to receive such communications at registration or at a later date through your account settings. We do not send unsolicited marketing to Pakistan players.

11.2 Withdrawing Marketing Consent

You may withdraw your consent to receive marketing communications from s888 live at any time by:

• Using the unsubscribe link at the bottom of any s888 live marketing email;
• Updating your communication preferences in your s888 live account settings;
• Contacting the s888 live support team via live chat or email and requesting removal from all marketing lists.

Withdrawing marketing consent will not affect the sending of transactional communications that are necessary for your account — including deposit confirmations, withdrawal notifications, account security alerts, and responsible gaming notifications.

11.3 Responsible Gaming Marketing Safeguards

s888 live maintains a marketing suppression list of players who have applied self-exclusion or cooling-off restrictions to their accounts. No marketing communications are sent to any player on this list, regardless of their stated marketing preferences. This restriction is applied automatically when a responsible gaming tool is activated and cannot be overridden.

12. Amendments to This Privacy Policy

s888 live may update this Privacy Policy from time to time to reflect changes in our data practices, new platform features, changes in applicable law, or feedback from players and regulators. The "Last Updated" date at the top of this Policy indicates when the most recent revision was made.

Where amendments are material — meaning they significantly change how we collect, use, or share your personal data — s888 live will provide advance notice via email to your registered address and will display a notice upon your next login to the platform. Minor amendments and clarifications may be made without prior notice.

Your continued use of the s888 live platform following the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not accept the revised terms, you should close your account and request deletion of your personal data subject to our legal retention obligations.

13. Contact Us About Privacy

For all privacy-related enquiries — including data access requests, correction requests, deletion requests, marketing unsubscribe requests, or questions about this Privacy Policy — please contact the s888 live Privacy and Data team:

• Email: [email protected] (subject line: "Privacy Enquiry")
• Live Chat: Available 24/7 within the s888 live platform — English language support for Pakistan players

We aim to acknowledge all privacy enquiries within 24 hours and resolve them within 30 calendar days. Support is available in English to players across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, and all other cities and regions.